Beerpong or Voltaire? – Workshop by Lídia Pereira
Beerpong or Voltaire?, the title of this workshop, refers to Facebook content which can potentially indicate, with high accuracy, whether a user is likely to be an extrovert or an introvert. This prediction is based on the trivial act of liking content on Facebook.
In the context of this workshop we use a fictional dataset composed of User Likes and psychological data which is traditionally obtained from extensive questionnaires. This fictional dataset allows us to infer the participants’ personality traits based on their choices during the workshop.
Rather than building trustworthy psychological profiles, our aim is to illustrate one of the methods deployed to infer user characteristics from available user data, by Facebook as well by many others, thus starting a discussion around the possible consequences the employment of this method might have for our daily lives, economically, politically and socially.
The workshop is conceived for a general audience as well as for students. No specific knowledge, expertise or material is required.
Wallensteinstraße 38-40/8, 1200, Vienna, Austria
facebook event: https://www.facebook.com/events/361727954332288/
About Lídia Pereira:
An indepent designer, artist and researcher based in Rotterdam, NL. current interests revolve around the political organisation of labour in corporate social networking platforms and working class identity within networked economies, presenting a focus on the power structures governing online and offline behaviour.